Guest posting can be a fun way to help people and succeed online.
Few blogging strategies offering leveraging potential like guest posting. Reaching a bunch of folks appeals to most bloggers. Publish content on respected blogs in your niche. Connect with targeted readers.
But guest posting effectively requires asking yourself honest questions to get clear on your guest posting campaign. Wait for equally honest answers. Proceed toward an intelligent, prospering guest posting campaign. Guest posting on any old blog never works. Target. Build bonds. Guest post on authority blogs. Make sure you satiate each requirement to get the most bang for your guest posting buck.
Putting thought into the guest blogging process requires time, patience and persistence. Do not rush ahead and blindly guest post on any old blog. Think through why you want to guest post and who you want to reach with your content.
Note how I guest post almost primarily on blogging tips themed blogs.
Let’s start there.
1: Does the Blog Relate 100% to Your Niche?
Does the blog relate 100% to your niche? Yes? Guest post there. My blog – Blogging From Paradise – relates 100% to this blog because both blogs hail from the blogging tips niche. Readers following this blog want blogging tips. I offer blogging tips through my blog. Perfect match. I leverage my presence by increasing my exposure before a highly targeted, super interested, blogger audience.
Target. Make sure the blog aligns fully with your blogging niche. Going off niche makes no sense. Why guest post for bloggers who care less about your blog, your niche and what you have to offer?
Align to shine. Guest post on aligned blogs to increase your traffic and profits potential.
Build a list of authority blogs aligned with your niche to work from this watch list.
2: Did You Develop a Relationship with the Blogger?
I build bonds with almost all bloggers before guest posting invites flow my way. Blogging buddies roll out the guest posting red carpet through generous invites, frequent cross-promotion and other sweet benefits lobbed your way. My blogging buddies take care of me. Help people freely. Be generous. Make friends. Dear blogging buddies either invite you to guest post on their blogs or take you up on your offer to write guest posts for them.
Develop friendships with fellow bloggers in your niche. Help them. Ask for nothing in return. Allow bonds to form organically in order to strengthen your friendships from a natural, detached energy. Blogging buddies open all kinds of guest posting doors dripping with multiple benefits. But first, put in the time to establish these powerful relationships.
I prefer genuine blog commenting and promoting fellow bloggers on my blog, through guest posts and through social media to build bonds. Help respected bloggers. Ask for nothing in return. Expect nothing in return. Allow strong blogging relationships to form organically.
3: Does the Blog Command Authority?
Guest post on respected blogs in your niche. Forget about the link juice aspect of guest posting. Guest posting birds of a feather flock together.
People perceive you based on where you guest post. Appearing on authority blogs improves your reputation. Improving your reputation builds rock solid credibility. Credible bloggers succeed. I never guest post on low quality blogs because I prefer to keep my good name and credibility intact. Ditto for you.
Never guest post on any old blog in your niche. Seek out respected bloggers who publish valuable posts on their blog. Build bonds with these bloggers. In time, guest post invites flow your way. Gobble up these opportunities to boost your blogging reputation. Accelerate your blogging success by guest posting only on authority blogs.
Note; expect to practice writing, creating and connecting for a while to earn the right to guest post on authority blogs. No serious blogger hands the keys to their blog to any blogger. Credible bloggers only invite respected, skilled bloggers to guest post on their blogs. Put in the time. Put in the work. Develop your skills to pay your dues before gaining invites to guest post on authority blogs.
Summary
Guest posting is a skill, an art form. Patiently develop your guest posting skills. Writing persistently develops the key trait of all successful guest bloggers; being a clear, confident writer.
As you iron out your writing voice, think through your guest posting campaign. Be precise. Deliberately plan out your guest posting strategy by asking the above questions to make this tactic worth your while.
eBook
Do you need more help to land guest posts on top blogs?
I own guest posting rights on some pretty snazzy blogs in the blogging tips niche. I decided to write an eBook to help you guest post on authority blogs in your niche. Buy it here:
How to Land Guest Posts on Authority Blogs
