The advert has moved to the Internet and created some new rules there. Ads on the Internet are cheap and effective. They reach people from a defined target group.
What do we expect in 2020 in digital marketing? How to adjust your strategy to the latest trends?
Let’s take a look at the upcoming trends.
1.Facebook
If you do not have a business page on Facebook, it’s time to create it. This is one of the most effective ways to keep in touch with the audience.
The Facebook advert continues to be one of the cheapest options for digital marketing. For one dollar per day, you can reach several thousand people. Target profiles based on location, age and interests.
On Facebook, you can also select the goal you want to achieve with ad. It can be:
- Visiting your site and winning many potential leads
- Liking, sharing, commenting
- Installing mobile and desktop app
- Attract more visitors to your e-store or event
2.Facebook Messenger
You may download Facebook Messenger and use it singly from Facebook. You can contact potential clients by sending direct messages via this application. This function is useful for business pages as well. So, one more way to spread the word!
3.Instagram
A few hundred million people use Instragarm Stories. The content stays visible for 24 hours. But it is possible to save it as Highlights.
That’s why Instagram Stories should be your favorite place to publish new contents.
4.Instagram TV app – IGTV
The launch of the Instagram TV app brought one more chance for video promotion. IGTV is a sovereign platform. You can access it from an existing Instagram profile. It allows you to create video clips between 10 and 60 minutes.
The best paid promotion on Instagram is through influential people. We expect that In 2020 influencers will have up to 50,000 followers.
5.LinkedIn
The popularity of Linkedin grows from year to year. It has 560 million active users.
This is the network with most business people. You can target audience based on the industry, companies, positions, etc.
You can get potential contacts in three ways:
- by re-engaging those who have already visited your website
- by integrating an existing mailing list and targeting contacts
- Starting a marketing based on user accounts
6.Improved Google ads
Google is the most popular search engine. Changing the name from Google AdWords to Google Ads in 2018, Google simplified online advertising. It enables PPC campaigns within channels: online search, YouTube, mobile apps and more.
Google service offers:
- Campaigns for small and medium enterprises
- Online sales ads
- Local campaigns
- Text ads
- Campaigns for hotels
The popularity of Google Ads will rise in 2019.
7.Ad personalization
There is also targeted ad placement based on personal preferences of users. Google collects data from search history, current location, interests, habits, everyday online behavior.
Did it happen to search for hotels for your trip? And the next day you get a list of reservation platforms on your computer?
This is the result of Google’s insight into your behavior on the Internet. We recommend you to research behaviors, habits and needs of people from your target group.
8.Twitter
Twitter has 330 million monthly users. The best usage of Twitter is through hashtags. Hashtags help you to find potential customers. Hashtags are pandan for keywords. We suggest to use hashtags within the text. Use all 280 available characters on each post. Put high quality content followed by photos or / and videos.
9.Pinterest
Once you activate the profile, you will receive a notification for the pin button. Pins are posts on Pinterest. Pins are actually photos that you can link to your website. Put a short description below the photo and redirect your clients to your web site. Pin can be everything – a delicious cake, your next adventure, or a project. And when the pins need a way home, save them on their boards.
10.Snapchat
Snapchat is an social media application for younger people. There are 187 million daily users. Half of them are between 18 and 24 years old.
Users can send photos or videos (Snapchats) via this platform. There is an option to send snapchat to user, or to create a Snapchat Story. Direct Snapchats are available once. But Snapchat Story is visible 24 hours after publishing. You can create your “Business Story” and send it to Snapchat Story. If your audience is young, then you should choose this application. It might work well for you.
