Artificial Intelligence and Machine Learning are terms that appear everywhere today: in the news, on big corporations’ earnings calls. And it’s hard not to recognize their impact on every industry out there. It is estimated that by 2021 AI will be worth $15-30 billion annually to businesses.

While AI was once seen as a futuristic novelty used in sci-fi stories, today we see it everywhere: from our daily quests to the grocery store, to commercials on TV and even running across our social media feeds. Brands are using AI for everything from putting out customer support tickets or analyzing customers’ emails, all the way up to providing conversational experiences through chatbots and customer service chat windows.

Each digital marketing agency in NY will pledge that they will provide the best digital marketing services in NY, the US. Nowadays, online consumer rivalry is incredibly fierce and it’s not going to stop there. AI will soon have an impact on everything, from personalizing our daily routines to the way we buy things. This is why you need to start thinking about how your business can use AI today in order to stay relevant tomorrow. Here’s a breakdown of the most important ways AI is use in marketing today.

1. Data validation & Collection

AI has huge potential to help us collect data and validate it, and we’re already seeing this happen more and more on a daily basis. For example, chatbots have become much better at responding to customers than we are, translating human speech into text and refining the terms we use. Similarly, chatbots can also help us collect enormous amounts of data by listening to customers when they’re interacting with our brand online (chatbots from companies like KLM Airlines will standardly listen to what their customers are saying on social media).

2. Automated tasks

As AI becomes more advanced, it will also replace some of our team’s repetitive tasks. For example, you could imagine a scenario where an AI system automatically generates new marketing materials when a new product comes out. The design is done automatically base on the most successful campaigns of your brand and then uploade to all the relevant platforms.

3. Personalized Marketing Materials

AI is also making it easier and accessible for brands to create personalized marketing materials, whether that’s designing or writing content based on what the customer likes/dislikes or even auto-generating images based on an individual company’s preferences. This feature could be a great help to companies who want to personalize the content of their marketing materials, but don’t have in-house design or copywriting departments.

4. Predictive Marketing

With AI onboard, your business can now predict anything from customer behavior to how likely a customer is likely to buy something. This will let you optimize your marketing spend, as well as make smarter decisions with your campaigns. For example, AI could analyze an individual customer’s behavior and predict whether they will click on a certain ad or not so that you can place the right ads to the right people.

5. Customer Analysis

One of the most significant benefits of AI is that it can make complex data analysis much easier. That means an easy customer analysis: for example, analyzing a potential customer’s social media presence to see if they show interest in your brand.

These are just 5 ways you could use

On top of all these benefits, AI is also just a lot more fun to use than traditional marketing methods. It’s the creative side of marketing that everyone can enjoy, from content writers to salespeople and even your customers themselves (who won’t get tired of interacting with your chatbot).

As AI seeps into every aspect of our daily routines, keep an eye on how you can implement it into your marketing efforts to be one step ahead of the game. Because with all that’s going on in this space, we’re sure AI will change the future of marketing as we know it today.