Operating a successful business requires a lot of hard work and attention to detail. One detail that should always be at the forefront of your plans is keeping the business modern.
With the right steps, your business can operate in a way that stays current with consumer trends, technology, and market research, helping push you to the front of the pack.
Here are five tips for keeping everything modern.
1. Update Your Payment Options
The old mechanical cash register is something that everyone recognizes. Even payment apps often use its familiar “ch-ching!” to notify users of inbound money.
And it’s true that every so often, it’s fun to visit a small-town general store and watch its longtime owner tally your sale on one of these historic devices. It’s all part of the atmosphere.
In a modern store, though, people want something more practical than a push-button antique. Old point-of-sale systems allow too many user errors, take too much time, and gobble up costly electricity, paper, and ink.
Customers want easy, seamless, fast payment processing that eliminates the need to write checks, count change, and maybe even to swipe a card. When you can set up a system like that in your business, you’ll see those checkout lines moving faster and customers leaving with a smile.
2. Make Regular Changes to the Layout
It is well-known that the more times you see something, the less likely you are to notice it. Our brains slowly let things fade into the background, only really noticing the things that are new and different.
If your business never features anything new and different–on the signs, in the windows, on the sales floor, or online–customers will gradually tune you out.
This is the very reason that chain restaurants have periodic renovations even when the old decor appears to be in good shape. It’s also why they reinvent and reorganize their menus.
Keeping everything looking fresh is critical to getting customers to take a second look at everything so that they remain engaged and interested in what you do.
3. Rebrand It
Like many other things, sometimes our logos and slogans can get a little bit behind. Imagine if a camera company logo still included film in the age of digital photography.
If you want people to perceive your business accurately, your entire marketing campaign–and all your branding–must be accurate and modern.
Much like the reorganization of the space itself, updating the logo causes people to take a second look at something that they had been tuning out.
New colors, a different font, or other simple adjustments can bring your signage and website out of the background and into the forefront of the potential customer’s mind.
4. Expand Your Offerings
Sometimes there are natural add-on services or goods that your business could be offering, but they’ve somehow escaped your attention.
A simple example might be a clothing store that sells formal wear but doesn’t offer alterations or tailoring. Customers prefer one-stop shopping, and if you can’t offer that, they’ll go elsewhere.
Think about what ties in naturally with your existing offerings. If you make signs, do you offer installation or embroidery?
The more extra things you can (profitably) add to your capabilities, the more revenue streams you have, and the greater your power to draw in customers who want a comprehensive provider for their needs.
5. Try a New Location
This idea sort of brings together several of the other ones. Moving to a new location will mean a new layout, additional space for new offerings, and a convenient opportunity to update your marketing plan and your POS technology. But even if none of that would change, a new location could be just what you need to modernize your business.
Customers just can’t contain their curiosity when they see you’ve set up shop somewhere else. If you tie in a grand reopening with giveaways, a social media push, or even live radio broadcast, the interest will be even greater. If your new site has lower overhead and amenities like more parking, it’s even better.
One of the most important skills for a business owner is the ability to keep the same business from becoming the same old business. With attention to detail, you can keep your company fresh and modern.