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How to Build an Effective Writing Style for your Brand

As an individual or company, building the perfect writing style for your brand shouldn’t be difficult. You need to master the best techniques for writing the copies of what you sell if you need maximum ROI of value given.

We are in a world that needs change – a world that evolves every second, minutes and hour of the day. The problem some brands are having in terms of generating more income from what they sell is not really about the products but how they brand the writing of the product.

“Hey Prince, I’m building a list, but nobody’s opening my emails. Nobody’s clicking on my links. Nobody’s buying what I’m trying to sell. What am I doing wrong?!”

Stay with me. I’ll tell you shortly.

Business owners often get behind the idea that they should be averaging a dollar per month for every person on their list. So, they focus on growing their lists, yet feel stuck and frustrated when they don’t see results.

Can you relate to that at all? Good. I’m glad you could.

In my experience, the missing link is this concept of “How you Brand the Writing”

More practical than ever. It’s about the persona you’re sharing with your audience and how you communicate your values with your list. Most people either don’t bother to brand their writing the right way, or they don’t do it correctly.

So, I want to explain the process to you now. It’s one of the most important steps you can take when it comes to making sales and building an effective business empire. Once you intentionally Brand your Writing, your business will change forever.

What Are the Best Ways to Build a Perfect Writing Style For My Brand?

What you write about your product matters a lot. How you describe what you sell shows whether it will be able to catch people’s attention to buy or not. The scalability of your products has a part to play when the copy is written the right way.

There is no perfect way to write a copy of a product, but there are essentials that every copy should carry that determines its selling efficiency, possibilities, and opportunities.

Marketing transcends beyond designing a good cover of your product. Wearing your products good covers is good, but what is written on the cover is one of the crucial parts that compels people to pay you (in cash or kind) in exchange for value.

If you want to attract people to your products wear it a good design. If you want to compel people to buy give is a compelling title.

Designs attract, title compels. Many a time it is not the “book cover design” that compels people to buy but the title the book carries. The formula is simple, understanding and very effective.

2 Strategies to Write Effective Sales Copies that Actually Converts

1. Practice From Inside OUT, Not Outside IN

Practice is the greatest force that brings men of high confidence to a place of fortune. Of course, you need to fail at first. It is normal to fail but a wrong ideology to wear the failure mindsets forever.

Behind every successful writer, there are (several) failing times and moments of criticisms and rejections. That moment when you send the copy of your book to publishers and they neglected your writing and dug it in a hole full of dust and ashes.

One of your greatest secret as a writer is having an eye to see the essentials in every writing. There are major elements that make up a great writing. You should be able to identify them whenever you read a sales copy, books, journals, blog posts or any kind of story (or writing).

The effectiveness of a copy is being backed up by strongholds. Dismantle from top till down. However, before you do, you need to identify the blocks and build them back from scratch, through effective practice after dismantling.

As we progress, we’ll look into the important components like how to bring emotion into the copy, the style to describe words and some other elements. If you are not going to practice what you will read here I plead for you to leave this page now. Only patient folks, let’s go!

To start, you may want to let go of proper grammar as it is important to do. The prose doesn’t need to be perfect, it needs to be effective while you work on your ability to speak in a conversational tone.

The secret of the most effective copy is that it leads to benefits, and validates with featuresClick To Tweet

I’ll explain.

Study the Examples Below:

  • You can trust the effective service of Dr. Richard because he has performed more than 10,000 successful ear surgeries
  • You can trust our health products because they have five different quality control tendencies.
  • Have no worries, your money is safe with us because we have been serving our country for over 50 years and we are backed up with relevant assets while we are insured by the Federal Government.
  • You will last longer in bed and have an aha-moment having sex with your partner, thanks to Alonge Bed Saver.

Most copywriters don’t consider speaking in the prospect’s language. They neglect the fact that focusing on the benefits makes the copy 70% effective. They misunderstand the benefits of the copy and what the prospects want.

Some copywriters work with an assumption, they are not critical in their research and decision. When you write a copy don’t write from the standpoint of the many years and decades the business has lasted – that’s a big error to practice.

The benefit should be based on the fact that the business has fought and won over many troubles and problems and alas is in to deliver the best service and can offer a warranty of any investment their prospects make.

Optimizing the Conversation Approach

There are several things you are going to do to make this work.

I need you to take this seriously.

  1. Write in 300 words what you went through the first day you got embarrassed by a friend in public.
  2. Write in 400 words what you went through the first day you lost your job.
  3. Write in 500 words what life has been for you from childhood till now.

Don’t try to use a huge font and style. The writing shouldn’t be empty and filled with fewer power words. The target of our copy is the one that has to catch the attention of the reader and move him or her to act.

I asked for three different stories and it is imperative you follow the provided instruction on how to write. When writing sales letters, length is usually not an issue. But the moment you do classified ads, space ads and brochures, it is a necessity.

When you market in several mediums, you need to ruthlessly format your material to meet the standard of being able to convince and ruthlessly turn your first-time customers to return customers.

2. Identifying the Right Platform for your Brand

Different products, different platforms. You can advertise any product on any platform, based on strategies and platform differences you will get different results. If your brand sells Italian shoes, for instance, Instagram or Pinterest may be the best platform to showcase what you sell.

Again, if you are an I.T Consultant who sells information on Marketing Systems and Entrepreneurship, LinkedIn or Facebook can be the best platform for you too. No matter the platform you choose to showcase your brand, there are different categories of brands or business on the platform.

It’s not all about being everywhere though. Maximizing the right platform for your brand’s growth and advertising system for effective ROI is the target here. When the challenge of which platform to choose stares right at your face, what do you do?

  • go to Quora; ask questions
  • make proper research
  • study marketing or social trends
  • read books about business and your brand
  • use the “try and see” method. This works too.

Struggling to be the best is not how to be the best. Studying and applying what it takes to be the best is how to be the best. If a guy wants a woman to be attracted to him, there are certain things he needs to do. And they are the same things you need to do if you want clients and customers to be attracted to you in your business.

Hunting the right strategies and maximizing the right platforms should be your go-to here. Don’t settle till you find what works for you – showcase your products on the platforms where those that need it exists. If the platform isn’t converting, it is either you are using the wrong strategies or the platform isn’t meant for you.

How to Bring Emotions into your Sales Copy

There is no refuting that emotions drive actions. People are emotion-driven. Emotions have driven people into buying the less needed against the most important. Your plan shouldn’t be to play tricks or pranks on people.

Don’t give lies as excuses for bringing emotions into the copy. If your product can’t give the right solutions to the problem don’t bother bringing it into the marketplace.

The conversation approach I talked about earlier comes in use now if you’ve written it. If you have not, here is what to do:

  1. Write in 300 words what you went through the first day you got embarrassed by a friend in public.
  2. Write in 400 words what you went through the first day you lost your job.
  3. Write in 500 words what life has been for you from childhood till now.

Take Note: Don’t write a four-page story and do it in a microscopic font trying to make it a page. To sell a product, your copy has to move the reader to buy. S/he has to be able to read it, and actually, understand why he or is buying the product.

There is a lot to read unlike before. Many people today no longer read. Books scare them. So do long letters, and even long paragraphs (since it’s not a book, they will read). What you need to do is to make the first paragraph or two easy and non-threatening.

Openings have made high and low sellouts. Whether cold or not, you don’t want people to hate your products, or lose interest in paying for the value you bring to the marketplace. Put a lot of emphasis on your openings.

Write in short powerful paragraphs because when done right, it will lead people to the next paragraph. Think about any business—online or offline. Most successful ones have an Attractive Character that everyone knows them with. Develop an Attraction Character for your brand.

Using Compelling Headlines and Subheads that Grab Your Prospect’s Attention

Do you want your prospect to beg to walk to your bank and pay or fall deeply in love with what you offer that he gives you his credit card number?

Achieving this is not a difficult stuff. Your headline sells your product before the content. Most people are compelled to buy the products they have because the headline of the product seduced them into buying.

As a copywriter, you need to wear the mindset of a seductress. Be ready, always, to seduce the mind and hearts of your prospects to buy into your service. When it comes to building the perfect writing style for your brand, think of using compelling and mind inducement titles.

Why should you think title first? Because it doesn’t always matter how great your offer is, or how attractive your copy is, or even the price tags of your products. If you have a non-compelling headline, no one will read further to discover the real thing is.

A headline is the key element of your copy when it comes to driving action. The headline should persuade your readers that the rest of your copy is worth reading. A headline sets the tone of the copy and puts the reader in a certain mindset before she even begins the copy.

Most people will read a headline for a blog, article, or paper, but few are likely to read further, and fewer will bother to consider your copy if your headline isn’t engaging enough to capture their interest.

If you want your target audience to bypass information overload and click on your page, you have to start with a clear and engaging headline.

Let’s suppose your headline is something like:

“How Bad is Your Manager Treating You?”

The reader is likely approaching the copy with an expectation of finding out something her manager doesn’t want her to know about getting a better job than the present.

She expects that the copy uncovers ways that she can get a new job (better than the formal) and have an increase in her salary, of course. And be treated the right way too.

So assuming your product can address the issue, your prospect is already pre-framed for your offer before she begins your body copy.

If the headline is compelling enough, it will make her see reasons to engage with your copy. The moment she does, you get her hooked on your offer which is what she needs.

Here’s is another example:

Let’s say your headline is something like:

“Fly With Bliss, No Stress, and Watch the Birds Sing Through Your Ears”

If you are selling a resort vacation in Dubai or Denmark, this headline already sets it for you. You might argue if the reader doesn’t like the tropics and was more interested in a visit to Florida they would never be turned on by your headline.

Well, however, who cares? That guy or lady may not be your prospect anyway.

For example, let’s say you are selling some kind of Gucci products.

A good headline for you might be something as simple as:

Attention Gucci Lovers. This is for you!

It is a norm that anyone that doesn’t like Gucci wears will likely skip your ad. So what? Your products is not meant for everyone. So is your copy. Crafting your audience persona before writing the copy will help you know your true prospects.

Creating your customers’ personas before writing your copy will help you find the right words and phrases to bridge the gap between you and your ideal client. The more information you have, the more you will be able to reach and persuade, your audience to take action.

When designing your customers persona, don’t fail to include information on whether the customer you’re profiling accurately represents your secondary or primary audience, as well as what his or her goals might be.

The Bigger Role… What’s that?

It’s not an easy process to create a brand. We are complex people and our writing may span different genres. We also have other facets of life that are important, so how do we combine it all into a coherent brand?

Your writing plays a bigger part in how your customers see you than many people think. This is how you create a brand identity through your writing.

Having a strong writing style for your brand helps your audience understand who you are, what you stand for and what they can expect from you. It sets you apart from the millions of other brands out there trying to make it big, and it shows what makes your writing unique, which will help you build a readership that’s going to keep waxing stronger.

My Final Words

According to the Content Marketing Institute, the best way to maintain long-term success is to find ways to constantly engage people. However, before you can do that effectively, you need to get to know the customers you’re writing for.

In the world of copywriting, the more you know about your given subject, the greater chance you’ll have of achieving great results. Speak to professional copywriters and bloggers; they’ll tell you they spend half their day looking up data online before they even start writing a couple of words.

Before you start writing, make sure you are well with information.

Prince Akwarandu

Prince Akwarandu

3 comments

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  • I agree, definitely study what works for others but never lose your own voice!

    People can every easily see when you are forcing what you write or don’t have a genuine interest in it.

    With my task management blog I actually do something fairly unique and share the revenue, expenditure and lessons I learn while building my business.

    People can see that this interaction is unique and personal to me and it leads to great engagement on my site.

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