Many think that by creating an e-commerce website, they would start getting sales immediately. But what they don’t know that there are lots of processes are behind it.
And one of the main parts of such behind the scene process is to create a perfect optimized e-commerce store.
But there is not everyone who knows how to do it. And in case if you belong to such people, then I am here to talk about 7 Effective ways to optimize your eCommerce store on WordPress.
But first, we need to understand why to optimize an E-commerce website.
So let’s just head into the topic without wasting much of the time:
Why optimize an E-commerce website?
Whenever it comes to optimizing any website, speed is what we consider. And let me tell you that the speed is extremely important for any website out there.
Even it is the only thing that helps us to determine the performance of a website in many ways.
With the help of the speed, you will be able to attract visitors on your website. As well as you will be able to keep them interested in your website for a longer period of time.
But if a website takes quite a lot of time to load. Then, the user might not be interested in your website.
Hence, as a result, they will make an exit before you convince them to purchase something from your website.
Even with the help of a great website loading speed, you will be able to gain rankings on the search engine. Also, you must know that Google considers website speed is one of the most important factors for ranking.
So if you get visitors from search engines, you will be getting more sales and revenue organically.
7 effective ways to optimize your eCommerce store on WordPress
Compress and Resize Your Product Images
As an eCommerce website, you have a lot of images on your website, and there is no doubt in that. However, the thing about images is that they can slow down your website.
Images are the key component of any e-commerce website out there. As customers always like to check the image before making a purchase.
Even high-quality images can increase your sales. However, the thing about images is that they contain a lot of data in themselves, which also knows as metadata. And metadata has nothing to play in the role of improving or worsen the image quality.
But it definitely increases the size of the image and eventually decreases the loading speed of your website. So when we talk about compressing an image, we simply mean deleting those not required data while keeping the image look as high quality as it is.
As well as in certain cases, we resize our images. So we can decrease the size of the image. So our websites can load faster.
However, when it comes to compressing images, there is no rocket science behind it. There are quite a lot of plugins for WordPress already available.
You can install any of them and compress your images automatically. As well as there is a website called tinyjpg.com, you can use that to compress your images pretty easily.
Clean Up Your Database Regularly
Cleaning up your database regularly is one of the most important steps that you must take regularly. As you already know that the entire WordPress website is stored in a database.
And over the time the database size keeps getting increased due to different factors like your post drafts, trashed pages, deleted comments, and so on.
And all these unnecessary data keeps increasing the size of your WordPress sites database. Also, eventually, it could lead you to a slow website.
Hence, it is extremely important that you do a regular cleanup of your WordPress database so you can keep the mess out. Also, it is not too tough to clean up the database.
As there are quite a lot of plugins are already available for you to use. Plus, they are pretty easy to use. One of the most popular plugins is WP-Optimize.
Use a Caching Plugin
The next thing that you must do is use a caching plugin for your website as it helps you to load your website faster. By using a caching solution, you will be able to make your website load faster for repeat visitors.
So what a caching plugin goes is that it creates a static version of your web page and deliver it’s to the visitors. So when a visitor returns to your website, it displays the cached version of the website.
As well as it loads the speed in a pretty fast way. Moreover, there are quite a lot of caching plugins are available out there. Such as WP Rocket, W3 Total Cache, WP Super Cache, and so on.
Use a CDN
You must also use a CDN or content delivery network. One of the most common factors that influence the website speed is the distance between your website server and the visitor.
The larger the distance is the more time it will take to load the website even on the high-speed internet connections. For example, if your website is located in New York’s server, and a user is trying to load it from Germany, it will take time.
So how do you solve this issue? Well, this is where the concept of CND comes into play. What a CDN does is that it stores a copy of your website on their servers.
So whenever someone tries to access your site, your CDN will redirect them to the nearest copy of it. As a result, your website will load faster. Also, to get started with CDN, you can try out Cloudflare.
Use a Good WordPress Hosting Provider
Believe it or not, WordPress hosting has a lot to play when it comes to increasing the website loading speed. There are quite a lot of site owners choose to get a budget-friendly WordPress hosting. And that is completely fine for low traffic websites.
However, when it comes to running an e-commerce website, cheap hosting is not suitable at all. You will be dealing with high traffic; hence, you need better hosting.
Also, there are quite a lot of companies out there, which especially offers you e-commerce web hosting for your needs. Some of these companies are the Siteground, Bluehost, and so on.
Stay Up To Date
Always make sure that whichever plugins, themes you are using you are updating them regularly. Along with the core of WordPress.
As with every update, developers are not just adding new features to WordPress, but they are also improving it and fixing minor yet major bugs.
And these bugs can be one of the main reasons why you are experiencing a slow website. Hence you better stay up to date. So you can get the best performance possible.
Disable AJAX Cart Fragments
In the end, you can disable Ajax cart fragments. AJAX cart fragments are one of the main features which automatically calculates the price of the total products added in the cart. So the customer won’t have to refresh the page. This is a pretty useful feature.
However, the only thing wrong with this feature is that it impacts page speed and consumes higher server resources. But thankfully you can disable the feature from the Woocommcer settings.
So those were the 7 effective ways to optimize your eCommerce store on WordPress.
Now go ahead and try these methods and see if these steps are working for you or not.
Also, if you have any more questions to ask. Then do feel free to comment below.