There different ways to get more reviews for ecommerce site. Today, the e-commerce market is highly competitive and oversaturated as well.
New stores open everyday and market trends influence purchasing decisions, as well as reshape how consumers behave in general.
This makes it increasingly difficult for e-commerce businesses to reach success and maintain their positioning on the market.
In addition, consumers are no longer solely focused on stores with top quality products or services. In fact, they want to do business with e-commerce stores that are reputable and focused on providing consumers with exceptional customer experience. That’s why 91% of consumers read online reviews for both products or services and businesses that offer them.
It’s safe to say that customer reviews have become crucial for business success. The main reason is that 84% of consumers trust online reviews as much as they’d trust a personal recommendation from friends and family members.
Simply put, the more positive reviews your e-commerce store favors the more successful it will be. With that in mind, here are a few ways you can get more reviews for your e-commerce business.
1. Encourage customers to leave reviews
In most cases, a lot of consumers will make a purchase and move on. They will come back for repeat business when they have the need to do so.
There’s always a bit more you can gain from your customers if you’re willing to make an effort. Therefore, try to encourage customers to leave reviews for your products and services they’ve tried out.
As an example, you can send a follow-up email to every customer after they’ve made a purchase and ask them to leave a review.
More often than not, customers will be happy to do so if you ask them nicely. Some may do so willingly while others may require a bit more persuasion.
Needless to say, if you want more product reviews for your e-commerce store, you’ll have to be more diplomatic when asking customers for those reviews.
2. Incentivize customers
As mentioned before, some customers will be more than willing to leave product reviews out of their own volition while others may require a bit more persuasion.
In such cases, you can encourage these customers further by incentivizing them. In other words, you’ll have to give something back in return for product reviews.
However, that doesn’t mean you’ll have to bribe your customers. In fact, a simple and compelling incentive, such as a discount, free shipping or a coupon for their next purchase is oftentimes more than enough to encourage even the most reluctant of customers to provide you with an objective product review.
This won’t hurt your budget or your company’s bottom line in any way but it will mean a lot to customers and it will also contribute to their overall satisfaction.
3. Ask for feedback
Communication with customers is vital for both ensuring their satisfaction and for achieving business success. The main reason is that no business can succeed without engaged and happy customers who will purchase your products or services.
However, in order to ensure customer satisfaction, businesses must listen to what their customers have to say. Fortunately, modern technology has made communication with customers quite seamless. Many businesses leverage various media channels such as email and social media to interact with customers.
You can also leverage mobile apps to collect customer feedback and also ask for a customer review from each individual consumer you interact with.
More importantly, acting upon such feedback is what ensures that your customers will appreciate you more. When customers know you listen to them and that you’re willing to improve based on their opinions, they’ll generally be more satisfied.
In addition, satisfied customers are more willing to leave positive reviews, as well as make recommendations to their friends and family.
4. Offer product samples
One of the best ways to encourage more product reviews from your customers is to give out product samples for free.
This is not just a good way to obtain more reviews but it’s also an excellent opportunity to generate awareness, visibility, and exposure for your products.
As an example, you can create contests on social media platforms and hand out product samples through giveaway events. Of course, you can ask your audience to write reviews on the product samples they’ve received.
Speaking of social media, you can also hand out product samples to influencers who can also encourage their audience to try out your products and leave reviews of their experience.
If you’re certain in your product quality and that it will meet consumer expectations, then product sampling strategies will only help you gain more popularity and help you increase product sales in the future, aside from helping you generate a good amount of reviews for your products.