A few moments ago, I scrolled through spam comments on a blogging tribe I’ve joined.

Since I had not checked in for weeks, a slew of spam appeared in response to a bunch of my latest blog posts. Unfortunately, these folks have not learned this basic truth: if something online appears to be easy pickens, it ain’t worth it.

Basically, spamming comments in response to blog posts, tribe updates and on social media appears to be an easy way to drive traffic, make money and to grow your business. Seeming millions of online entrepreneurs far and wide spam forms, comment fields and social media daily. But as is always the case, you cannot get something for nothing. No blogger succeeds by doing the easy thing because the easy thing is the worthless thing. Spamming ain’t worth it because if it is easy to do, the worth-value of the endeavor is zero, nil and totally destroys your blogging reputation in the process.

Imagine if being a full time blogger who wields influence were as easy as spamming thousands of forms, comment fields and social media profiles, daily? Picture if this were the secret to blogging success. Literally, every blogger online would teach other bloggers to spam and we would all be millionaires overnight. Hard work? The heck with that; I can just do the mindless thing of spamming bloggers, and spamming enough comments ensures you drive enough traffic and profits to go pro, right? Sound good? OK; go for it. Good luck with spamming though because if it is easy, the tactic is worthless.

Think of a spam comment; anybody can do it, in a split second. If anybody can spam in a split second, where is the skill, the value, the worth, in the offering? Do you believe people buy my stuff, hire me or invite me to guest post on their blogs because I spammed comments for 10 years? Nope. I patiently, persistently and generously helped people by publishing blog posts, guest posts, genuine blog comments, videos and podcasts. I also promoted other bloggers on my blog and through social media. Each act honed each skill in these areas, adding to my collective blogging skill set. Guess what happened next? After putting in enough time to gain skills, exposure and credibility, I began to drive more traffic and I made more money blogging. Skills, exposure and credibility made the difference, and developing each to pro levels is not easy at all, because it takes thousands of hours to reach the pro level, and you need to blog the right way, during those thousands of hours.

Thinking about the prior paragraph, the hard, uncomfortable but fun and fulfilling work leads to massive value, and serious worth. Spamming is worthless because spamming requires literally, zero skills, save copying and pasting links plus text. If it requires zero work, and zero skills, it is a worthless, useless activity, guaranteed to ruin your reputation, promote failure and encourage your quitting.

Stop looking to take the easy blogging way. Learn blogging from pros. Create and connect generously. Put in the time. Commit fully to blogging for years. Do it the right way because the right way ain’t the easy way but the right way leads to lasting, ever-expanding, online success. Blogging Easy Street leads to an unexpected cliff, leading to your blogging death. Stop taking short cuts. Put in the time to blog intelligently, effectively and generously. Succeed by developing skills, by rendering useful value and by publishing worth that benefits humanity.

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