Hazel Martin
Simply put, business branding refers to the distinguishing name, packaging, logo, and design of a product. However, when answering the question as to what is branding it actually entails a lot more than that.
These are just the physical aspects of business branding. However, the emotional and intangible aspect of branding basically helps to occupy a space in the minds and hearts of the consumer.
Companies use branding to help develop the image as they want them to be seen in the eyes of consumers.
When you hear about Body Shop, the first words that come to mind are organic products, animal protection, and community welfare.
The company has built its brand image revolving around these factors. Likewise, when you hear of Nike the image that comes to mind is sporty, strong and robust.
Branding is extremely crucial for businesses as it’s the way the company is perceived by the consumers. Through differentiated logos and packaging you help your business get recognition.
Even from far away distances if you see the high rising golden arches, you instantly recognize there is a McDonald’s outlet nearby to fulfill your hunger.
Branding is essential to increase business value. It helps create and augment the brand equity of a business. That is why brands such as Coca Cola and Apple boast over magnanimous brand equity that both the companies enjoy.
One of the biggest benefits of effective branding is that consumers become brand loyal. This means they become staunch advocates of brands. Not only they support the company themselves, but they also persuade others to try their choice of brand.
So branding helps in generating sales from a source that has great trustworthiness that is the consumers themselves. Brand loyal consumers go to the extent that they develop strongly rooted communities and groups of such consumers.
For instance, Harley Davidson bikers have a group of brand enthusiasts. Other people who have similar interests draw inspiration from such strong bond and connections that people build with their favorite brands.
So branding helps generate sales lead without actually working for it. The most important part of business branding is to build and secure the level of trust that people put into the brand.
When a company works sufficiently to build itself into a brand, people feel like they are in safe hands when dealing with such a company. This trust is extremely important to ensure a superior customer experience.
Business Branding through social media:
Social media is turning out to be the most effective platform to reach consumers and do branding effectively. Social media marketing services in Texas are extremely popular among the business community to help companies achieve their long term goals and objectives.
Today businesses must essentially have their presence and distinguished place on social media formats such as Facebook, Twitter, and Instagram.
No matter what stage your business is, branding through social media is crucial if you want long term success for your business. For startup businesses, social media branding helps create awareness.
It helps in attracting the right kind of audiences that you want to tap. The next stage is to convert that traffic into prospects and leads.
Branding is especially important at this stage as it is all about building customer’s trust and creating a distinctive place.
You need to convince your customer as to why they should deal with you and not your competitor.
Once the leads are converted into sales, it is all about maintaining that trust and winning customers’ hearts every time the company deals with them.
For further more details you have to check this social media marketing strategies
Facebook, a game-changer in branding:
Branding on Facebook is certainly one of the most helpful ways for businesses to build brand image if done correctly. It is very important to know how to brand your business on Facebook.
Here are some tips to develop an effective Facebook branding strategy.
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Develop your branding goal:
Developing a Facebook marketing strategy you first need to set your goal. What is it that you want to achieve out of your Facebook branding strategy? Do you want to inform the target market about your product? Are you looking to engage customers with an appealing experience? Deciding the goa; shall help you work on the best possible course of action.
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Select your target audience:
Once you are clear with want you want to achieve, decide on your target audience. This will help you direct your efforts in the right way rather than going haphazard.
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Develop your content accordingly:
It is very crucial to develop your content strategy effectively to make the best use of Facebook in business branding.
You can use a combination of several options to engage customers on Facebook such as blog posts, quotations, pictures and videos, questions, newsletters, and announcements.
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Work on the aesthetics to make your brand appealing:
Visuals have a great impact on how your brand appears on Facebook. Human brain receives and processes visual images faster than written text as much as 60,000 times faster. So make use of all the tools and applications of Facebook to make your brand visibly appealing and attractive.
Social media branding examples:
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Lego:
One of the most famous brands all over the world, Lego has its followers who engage with the brand on all channels.
Starting from building blocks, the company has its own amusements parks, the Legoland, cartoon movies and Youtube channel having a mammoth subscription of more than 6.5 million.
The brand took customer engagement to another level with the launch of Lego Ideas. This is a forum where the lego fanatics get a chance to float their creative ideas and be a part of the product development.
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Nike:
Nike has ever been a daring, fearless brand and it has taken its brand image across all the social media platforms.
Its social media campaigns are said to have created record levels of customer engagements.
The company knows how to make the best use of Facebook to do its branding.
