Blogs are ready-made business-building vehicles.
But turning a blog into a business requires you to make a series of freeing but uncomfortable decisions.
Making these choices feels a bit rough in moments. On one hand, you see great opportunities for profit and freedom. But with the shift you need to face, feel and release money fears plaguing most bloggers. I personally felt a bit uncomfortable monetizing my blog over 12 years ago. I had to make that leap to get comfortable with receiving money so I could grow an actual blogging business.
First off; just because you turn a blog into a business does not mean money flows to you the moment you make this decision. Money flows your way after offering generous service from a detached, relaxed, trusting energy. Money will flow to you and you can build a business through your blog but realize it takes time, generous effort and a certain detached trust to actually make money through this gig.
1: Free Content Sells Premium Products and Services…So Create Free Content
Publish helpful, free content persistently to turn your blog into a business. Free content inspires readers to trust you and your advice. Trusting readers buy your stuff or hire you or click on your ads. Be patient in generously publishing free content through your blog because it takes time and steady service to increase your exposure, skills and credibility to the point of profiting financially.
2: Monetize through Active and Passive Channels
Consider adding active income channels like freelance writing or coaching to boost cash flow but toss in passive streams like affiliate marketing and self-publishing eBooks to free yourself from a set schedule. Diversifying your income model stabilizes your business for the natural progression from active to passive channels.
Most bloggers make this jump because earning money while sleeping and playing seems a good fit for internet entrepreneurs. Plus no earnings ceiling exists for passive income models while active models, although prospering, involve trading time for money. Sure you can keep raising rates but good luck trying to charge $50,000 for coaching like Tony Robbins. Far easier to sell a whole slew of courses and eBooks passively – over the long haul – to reach the 50 K number.
3: Increase Your Money Emotional Intelligence
This is the toughest tips guys. Most bloggers do a poor job turning blogs into businesses because few humans grow up thinking, feeling and acting like an entrepreneur.
By the way; buy my eBook if you want to trash your job to become an entrepreneur:
Few think like entrepreneurs because few feel comfortable and clear on receiving large sums of money for business service rendered. Bloggers have so many fears around money that it feels impossible, at times, to navigate the minefield of limiting beliefs that poverty conscious society impresses on us. But you need to increase your emotional intelligence concerning money to face, feel and release these energies, in order to feel abundant and to turn your blog into a business.
Business people think, feel and act abundantly to position themselves to make money. Be this person to increase your emotional intelligence concerning money and to build a thriving business through your blog.
Do Not Give Up
I know how tough this journey feels sometimes. Remember; I have been in your shoes, some 12 years ago when I was new to blogging. Take a deep breath. Hold your fun, freeing intent to do the uncomfortable things we all need to do to turn your blog into a prospering business.
This process takes time, generous service, patience, trust and a willingness to be uncomfortable but the sacrifices are well worth the rewards of being a professional blogger.