If you want to learn how to sell your book to anyone, I’d be talking about it today. A legitimate way to sell digital products and market your books online.
If you are on this page, then it’s either one of the search terms below brought you;
- how to sell a book idea
- how to sell your books fast
- how to promote your book
- tips to sell your products to anyone
- how can I sell my book on Amazon
- how to sell your novel to a publisher
- etc
However, I don’t care what search term you used to arrive here. My focus is on you getting results.
That said, we dive deep into our focus for today.
One of the most valuable skills that a salesperson can have is knowing how to sell to anyone.
Being a great salesperson opens up many doors of opportunity, especially for entrepreneurs and business owners.
Here are a few great tips for selling to anyone.
1. Understand Your Customer’s Needs
Knowing and understanding your customer needs is at the center of every successful business, whether it sells directly to individuals or other businesses. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests.
No matter what you are selling, the most important part of salesmanship is understanding the needs of your customer and figuring out how to meet them. This guide tells you how to sell to sell to people more effectively, and how to win business from your competitors.
In almost every case, a salesperson who focuses on customer service and how a product is will be able to meet their customer’s needs and wants than a salesperson who focuses on the features and specifications of the product itself.
The truth is this — your customers have pain points that your product is able to alleviate, or perhaps they have desires that it is able to fulfill.
Once you determine the needs of your target customer and how your product is able to meet them, centering your sales pitch around meeting those needs is the best way by far to close a sale.
2. Build the Know, Like and Trust Factor
Who’s your audience?
If you don’t trust yourself then trust people around you. They might have a better idea of who would appreciate your writing. Once you have identified your audience, study them like an Ethologist.
Once you know how your customer
- decides to purchase a book ( what source they trust ),
- where they decide to purchase a book, and
- where they go and share about how they felt about the book,
Then you can target them. By occupying all the spaces that your customer < would access in order to make their decision, you will be able to reach them. Whether you’re cold calling or have spoken before, it’s important to keep in mind that before a person is going to be willing to hand over their hard-earned money to you, they’ve got to like you — the salesperson just as much as they like the product that you are selling. When you’re making a sales pitch, take a little time to get to know your customer and let them get to know you. Tell them a quick story, and be humorous; make them laugh, and overall simply let your personality shine. If you can make your customer see you as a person and perhaps even a friend rather than just someone who is trying to sell something to them, they’ll be far more inclined to buy something from you.
3. Research The Market To Know Your Audience
Before you are able to meet the needs of your customer and craft your sales pitch to target them as effectively as possible, you first need to know as much as you can about the person you are selling to.
Sometimes increasing sales entails researching a specific client if you are making a major sales pitch to a high-profile figure within a company who you are able to research beforehand.
Other times, when you are selling directly to consumers, researching who you are selling to means figuring out the target customer for your product and analyzing their needs and desires.
Either way, knowing as much as possible about who you are selling to before you ever begin your sales pitch is essential if you want that sales pitch to be as effective as possible.
4. Ask Questions Even If They Appear Stupid
Don’t try show off how smart you are. I’ve been guilty of this myself, but not intentionally. Oftentimes, in a transparent attempt to relate and maybe indicate we know what others are talking about, we come off like know-it-alls who love to fill the air with the sound of our own voice. The truth is the customer doesn’t care one bit about what you know. He just wants to know if your book has a solution to his problem.
Asking your customer questions (and actually listening to their answers) is valuable in a couple different ways. For one, it allows you to figure out more about the person you are selling to, their needs and desires, and what they are looking for in a product.
[KiwiClickToTweet tweet=”Asking questions is an effective #sales technique to make more money from your #books #marketing” quote=”Asking questions is an effective sales technique because people enjoy talking about themselves.”]
This goes back to making the person you are selling to like you; when you show genuine interest in them and give them the opportunity to talk about their favorite topic – themselves – they’ll be much more likely to enjoy the conversation and therefore much more likely to buy something from you in the end.
5. Help Before You Sell
People you are selling to need to see you as someone who is helping them solve a problem through the product that you are offering. Selling is a marathon, not a sprint.
Selling is a process – an often long and arduous one. The bigger the deal, the longer it takes and the more hoops you have to jump through. On the plus side, you’ll have more time to build a solid foundation for an enduring relationship. If you want to be the last one standing at the end, don’t push too hard in the beginning.
Keep in mind that one of the main things that lead people to buy a new product is that they are struggling with an issue that they hope that product will address. It’s your job, therefore, to make sure that you are as helpful as possible.
When you are genuinely trying to be helpful when it comes to addressing your customer’s needs, your sales pitches will be far more successful.
Give a Little, Get a Little
Selling is a game of giving and take. If you do it right, you give a little, get a little, and repeat the process over and over. For example, after providing a general outline of your product, you might ask them to tell you about their product or company so you can determine if there’s a fit. If, on the other hand, you spill your guts all at once and they say “not interested,” you’ve provided a ton of information, gotten nothing in return, and possibly missed an opportunity to offer a customized solution.
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