The primary objective of each business brand is to get to as many prospective clients as possible. The more potential customers become aware of your brand, the higher the likelihood of doing business with you.
However, taking into account how competitive the market is, most companies haven’t realized the objective of reaching many potential clients.
Luckily, you can resolve this challenge by utilizing various promotional items to brand your business. According to a Forbes report, approximately 63% of marketing personnel believe that branded marketing products are still effective promotional strategies.
If you are looking for ways to brand your business, you can put your company name and logo on various branded marketing products. Here are five must-have branded marketing products to help you promote your business brand.
1. T-shirts
The simplest way to promote your business brand is by making your existing customers walking billboards. You can realize this by gifting them with custom-branded T-shirts.
You can decide to give out customized T-shirts during your promotional campaigns or sell them at your company. You can also use your website, social media networks, or give them out as prizes during business contests.
Ensure the design on your customized T-shirts corresponds to other branded products. Additionally, you should embrace modern and straightforward features in your T-shirt designs to make them appealing for individuals to wear.
Besides, this raises your branded T-shirt’s chances to be on-trend for many days or even years. Whereas the printing of custom-branded T-shirts is cheap, be sure not to compromise on quality. You wouldn’t want existing and potential clients to relate your brand with low quality.
2. Pens and Stickers
Some businesses prefer to use custom printed outdoor stickers like custom vinyl stickers for their branding campaigns. Others prefer to use simple options, like giving out customized pens.
Whichever the case, using pens and stickers can help you reach out to many potential customers and create brand awareness.
If you decide to use customized pens in promoting your company, ensure you give out black and blue ink pens.
The main reason is that many people prefer to use them. Besides, only black and blue ink colors are legally binding when signing various documents. You wouldn’t want to give out branded products that users will discard.
3. Folders
Promotional campaigns aim at reaching out to as many prospective clients as possible. Therefore, you need to be ready when they start streaming in for more information.
You can prepare by having customized folders ready as they give an impression of professionalism and class.
You should design promotional folders for use when giving your customers crucial documents like receipts, contracts, or warranties.
4. Bags
Besides promoting your business brand, some of the branded marketing products can also help make a positive impression on your company.
For instance, you can give out eco-friendly bags as an intervention towards environmental conservation. Such a strategy will support your brand’s dedication to the environment by allowing existing and potential customers to minimize plastic bag usage.
Besides, you will be able to get your brand name out to the public. Ultimately, people will readily associate with your company as they will perceive it as conscious of environmental conservation.
5. Envelopes
Other branded marketing products require personal encounters with existing and potential customers.
However, with direct mail, you can spread the word about your brand without meeting customers. But, you must design the right envelope to attract people to open and read your message.
Like other branded marketing products, you can have your envelopes customized with your business name and logo. Ensure your envelopes’ design has bold colors to make them outstanding among the receivers’ mails.
Additionally, ensure you include a call to action message like “Urgent” to inspire individuals to open it. Besides, you can consider having a peeping window on your envelope to allow recipients to have a quick look at its contents.
Your message may be promoting discounted sales at your company or other promotional information. Eventually, the receiver will develop interest and will likely transact with your company.
Branded marketing products can help you promote your business brand. However, you have to find out what type of branded items interest your existing and prospective customers.
After understanding their preferences, you can select a few effective promotional products. For instance, you can choose to use branded T-shirts, pens and stickers, folders, bags, and envelopes in your campaigns to promote your brand.
