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5 Online Marketing Tools to Grow Your Small Business

Online Marketing Tools for Small Businesses for 2020
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Starting a new business is challenging. Situations arise that you never would have imagined, and these can inhibit your ability to grow your business.

As a small business owner, you likely have limited manpower, limited time, and tight budget constraints. Thankfully, there are several tools that you can use to maximize your manpower and make the most of the financial resources you have.

List of Online Marketing Tools For Small Businesses

Here’s a list of online marketing tools for small businesses to maximize your manpower and make the most of the financial resources you have.

1. Google Analytics

Your small business likely relies on your website. You know that your website is generating revenue for you. But how much revenue? Where do most of your website traffic come from?

What are the demographics of your audience? The answers to these questions will affect the success of your small business.

This is where Google analytics shines. It is innovative and easy to use. You can see the countries your site has been visited from, the number of unique visits your site gets daily, and the time a person spends on your site.

Because of its simple layout, Google analytics makes it child’s play for a person with little to no tech abilities to understand what their website is doing for them.

2. Zoom

Zoom is a powerful video conferencing program that is becoming the standard used by businesses that have needed to transition their workforce to work from home setting. One of the outstanding things about Zoom is that it can support hundreds of connections simultaneously.

The free version of Zoom allows two people to video conference for an unlimited amount of time. When a third person is added, a 40-minute time limit is imposed. From there, you can purchase different packages that allow 100, 300, 1,000, or more simultaneous connections without a time restraint.

Zoom allows virtual meetings using features like a whiteboard, screen share, and sharing audio and video files. Clear communication is vital when working from home in order to ensure that all of your employees are on the same page.

Be sure that everyone on your team also has access to a Plantronics Bluetooth headset or similar high quality wired headset. This allows for better communication and efficiency while completing tasks.

3. Dropbox

Being a small business owner means that you have to store information or take notes where you are, using the device or gadget you have at hand. This can be frustrating, especially if you need to rifle through multiple gadgets to find where you stored a particular document.

Dropbox eliminates this problem by creating a virtual link between all of your devices. It allows you to save images, documents, and videos to your Dropbox account in the cloud. You can access them from anywhere.

The nice thing about Dropbox is that you don’t have to worry about losing documents. There’s no such thing as a file that is too large. Dropbox is a secure way for you to organize and maintain your files.

4. Skype

Skype has revolutionized international communication for businesses. It has phenomenal video capabilities that are perfect for sizable groups. It also has a VoIP phone service that is beneficial.

To get the most out of Skype, you need to use the right equipment. Nothing tarnishes the reputation or perceived legitimacy of your small business like having choppy Skype conversations.

For Skype to work its best, you need to have a fast and stable Internet connection. Skype makes expensive phone fees a thing of the past. You are able to send documents via Skype, even while you are on a call.

5. Haro

This company’s motto is, “Everyone Is an Expert at Something.” The idea behind this useful tool is that it helps small businesses on a tight budget that have a solid product or idea to spread the word with little expense.

Haro stands for “helping a reporter out.” When you purchase a Haro subscription, you get access to media pitches. You also receive responses to your own queries. This tool can give a small business unprecedented access to high-end reporters and publications.

As a result, small businesses can let their voice be heard and receive national and international recognition. All of this is done without spending millions of dollars contracting a PR firm.

Wrapping It Up

The brilliant thing about most of the tools we have discussed is that they can scale with your business. With a solid team and access to the right tools, you are setting yourself up for growth and eventually meeting your business goals.

Written by Rayanne Morriss

Rayanne Morriss is currently working towards her BA from Oregon State University. She loves to write, read, travel, and paint. She enjoys finding new coffee shops with friends and expanding her cooking skills with her husband.

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