Think long and hard about your blogging audience. Who do you blog for? Do you see your ideal reader in mind before publishing a blog post? Who is your target? Do you always write for your targeted reader? Stay on topic to succeed. Or stray off course and fail.
I blog for bloggers seeking blogging tips. I do toss in mindset-themed posts – mindset has a bit to do with blogging – but largely stick to blogging tips and blogging tips geared toward mindset. I learned my lesson; write for your readers. Not writing for your readers leads to problems.
Mental laziness manifest as straying off topic leads to blogging struggles. Why write for folks who do not follow your blog? Think about that before writing off topic. Be on topic. Be a specialist. Do not blog as a generalist. Generalists have a tough time succeeding. People hire experts. People buy stuff from experts.
Bloggers covering a wide range of topics do not establish authority. Bloggers who cover 1 or 2 topics establish authority. Readers follow bloggers who cover one topic because where your attention and energy goes, grows. Give your attention and energy to one topic. Master the topic. Be all about that one topic. Write for one reader.
Write for a Single Reader
Write for a single reader. Be specific. Think of one reader before you sit down to write a blog post. World Writer’s Hub specializes in writing and blogging tips. Covering writing and blogging tips appeals to you. I picked the blog post title because bloggers stray off topic way too frequently. I know this topic appeals to bloggers, most of whom write blog posts.
See your ideal reader in mind. Picture their problems. Inspire them to live their dreams. Help them through difficult times. Be a blogging beacon. Write for this single reader. Do an awesome job writing for one person. Do not bother writing for anyone else. Specialists win. Generalists do not win.
Imagine visiting World Writer’s Hub today. Expecting blogging tips or writing tips, I write and publish a blog post teaching you generator safety tips. I bring up this example because I am using a generator now to power the house; the power is out after a tree took out power lines next door.
Bloggers seeking writing tips seem perplexed or outright confused. World Writer’s Hub and generator safety tips do not seem to match, right? I waste my time. I waste your time. You want blogging tips and writing tips, not generator safety tips. I want to target my blogging tips and writing tips focused readers, but foolishly target people craving generator safety tips. No one wins. Lose-lose proposition here.
Write for a single reader keenly interested in your blog. Specialize. Think about your ideal reader. Ponder the ideal reader for any blog where you decide to guest post. Be all about that person. Meet their needs. Satisfy their cravings. Solve their problems. Target your audience.
Be Effective
Writing for one targeted reader maximizes your effectiveness big-time. Versus swinging and missing by straying off topic you do a fabulous job making contact every time you write and publish a blog post and guest post. Highly targeted readers grow your blogging business pronto, allowing you to make a seismic impact each time you publish content.
Effective bloggers make every act count.
Write for your ideal reader every time.
Run an effective, efficient and carefully measured blogging campaign.
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