Imagine getting an email from someone you had not heard from in years. He seemed like a total stranger to you. Heck; he was a total stranger from you. No contact. No trust. No connection.
Perhaps you chatted a few times years ago. But you spoke to thousands of people between the last time you talked to him and now. Speaking to thousands of folks over he years, you totally forget the guy. No bond.
He asks how you are doing then proceeds to pitch you on his consulting service scaling to millions of dollars. No doubt, he seems to be successful. But if he has not spoken to you in years and the sum total of your chats lasted for perhaps 60 seconds, how can he actually, confidently, honestly and genuinely know how to improve your business? He has no idea who you are. He does not know you. He did not build a bond with you. How can he know what business works best for you?
The individual seems to be successful but also engages in wasted blogging motion. He wastes his time trying to convert a non-targeted, cold, completely uninterested lead with an approach similar to having the posture of an earth worm negligent of its core exercises.
Why Waste Energy?
Anytime you reach out to strangers pitching your blogging business you waste motion because you have no idea if the stranger actually wants what you have to offer. How can you know a stranger’s wants? You have no idea:
- who they are
- what they value
- what they treasure
Someone kind enough just messaged me the Message seen above. Nice enough guy. But he feels like a stranger to me because we have not spoken in years. Plus we only chatted for a few moments, anyway.
Why would he be confident that after years of no contact that he knows how to improve my business? He assumes too much. He is a stranger I do not trust because strangers need to earn my trust over a long time. Plus he attempts to gain credibility by quoting big dollar numbers. He DEFINITELY has no idea:
- who I am
- what I value
- what I love
- what turns me off
So a stranger tells me he knows how to improve my business – having no clue what I do and who I am – using the exact income claim strategy that 100% guarantees that I block him? Does this sound:
- effective?
- efficient?
- prospering?
- profitable?
He may be a millionaire but he’s wasting time and energy trying to sell steaks to vegetarians with his impatient approach. He is not an efficient, effective millionaire because he wastes WAY too much motion and energy to scale effectively.
Meanwhile, I publish content and build genuine connections to ensure all my blogging actions draw business to me through the power of attraction.
Guest Posting
Virtually every guest post I write these days hyper targets blogging tips hungry readers. Promoting my successful blogging course guarantees people who see the link definitely want blogging tips because the folks clicked through to read a blogging tips post. Hyper targeting. Smart. Effective. Efficient. No wasted motion.
But most bloggers waste years chasing non-targeted human beings from a greedy or desperate, ineffective energy. Trying to cram your products and services down the throats of complete strangers wastes your time and energy because this shot in the dark approach is non-targeted. Most of the time, the stranger will ignore your pitch, wasting countless hours, weeks and months.
Meanwhile, my targeted, posturing approach of building business through guest posting on respected blogging tips blogs *is* a sure thing because everyone who reads this post and sees my course wants blogging tips. Why else would you click the title and read these words?
Targeting 101: build helpful content in targeted spots to attract business to you.
Be Effective by Leading with Targeted Value
Publish helpful, targeted blog posts and guest posts to move into effective blogging motion. Any time you promote your products and services, you know people who click through to read are highly interested in what you have to offer.
Help the right people in the right spots to draw blogging business to you. Never will you find yourself cold pitching strangers in a wasted blogging motion.
Why waste time chasing strangers you do not know when you can be attracting loyal, targeted readers who want exactly what you have to offer?
