For odd reasons, most bloggers deem the worth of their blogging work on the length of their blog posts. 600 words? Crap. 3000 words? Now THAT is valuable.
A bigger load of malarky does not exist. Blog post value bases itself on your clarity, confidence and focus, as a blogger. I publish valued content whether my posts span 600 or 6000 words because every word MEANS something special, powerful and yeah, each word oozes posture.
Do you note how I write with authority? I do not beat around the blogging bush. I say what I need to say directly, clearly and cogently. I then exit stage left. I blog value because I make a point based on the blog post title. Making the point in 600 words makes the post valuable. I care less about blog post word count because I only care about making my point, helping you and sharing blogging knowledge in minimum wording.
However, most bloggers deem posts valuable based on the post word count. Someone may publish a helpful 600 word post but the same blogger trashes the post because in mind, value does not begin to appear until word counts reach 2000 words or more. De-valuing short posts wastes your time, energy and focus. Seeing value only in 2000 word or longer posts promotes blogging bloat. Bloggers add words just to reach an imagined valuable word count but the not-necessary words add bloat, heaviness and confusion to posts, wasting reader time.
Here’s your solution: stop trashing your helpful, valuable content just because your 600 word post is no 1500 word blog post. I need helpful content in as few words as possible. Ditto for 100 million plus human beings out there who run businesses, work full time jobs and/or raising young families. If someone wants a 6000 word piece of content to solve their needs, buy my eBook on what it takes to become a pro blogger who blogs from paradise.
Other than that, keep it short, sweet and valuable. Get comfortable with seeing value in your 600 word posts. Readers enjoy all manner of blog posts but value is in the eye of the blogger, not the beholder. If you believe your 600 word posts yield value then readers who mirror back your belief to you show up as fans of your 600 word, valued posts. But if you trash your 600 word posts as not being valuable, critics will mirror your belief back to you based on your belief, showing up to pick apart your blog, demanding longer posts, seeing your short pieces as lacking value.
Everything depends on you and how you see your blog because we see the world as we see ourselves. Be confident. Be bold. Invest in resources to see the value in your work.
Some say in 600 words what most do not have the clarity and confidence to say in 3000 words. Some bloggers edit, write and re-edit 3000 word posts for weeks to try to publish the perfect post, fearing no value-added content flows from their cyber-pens, otherwise. I write and publish this 600 word guest post in 13 minutes. Who do you see all over the blogging niche? The needless critic spending 3 weeks to publish a long blog post? Or me? I think we both know the answer to that question 🙂
Value is not based on word count, but, on delivering on the title-promise in as few words as possible. Icons like Hemingway became writing geniuses by using words with economy. Say what you intend to say with as few words as possible. Human beings value someone who values their time in delivering their blogging message. Doesn’t that make you think about blog post value and word count in a different way?
