Is it important to learn how to harness brand loyalty in business? If you’re like many businesses, you want to, of course, help your customers develop retention and come back to you again and again.
You also want to make sure that you’re attracting new people to whatever products and services you offer. But what is really behind the idea of retention and new business?
If you think about it, why it matters is because of the brand -what you’re giving to that customer is hopefully going to inspire some sort of loyalty in them.
When a customer is loyal, they’re also likely to tell others why they’re loyal, which in turn helps cement your brand ethos. Your brand can be reinforced (or undermined) by a couple of different things.
For example, people may value you because of quality, depending on what generation they belong to. What else goes into brand loyalty? This graphic has some ideas.
How to Harness Brand Loyalty In 2020