Are you wondering how to make your blog successful? Well, the truth is, we live in a world of online content creators, a world where it is possible to make money by making awesome content, ditch the 9-5 job, travel the world, and enjoy life while building a thriving career.
If you don’t consider yourself to be an office person, or if the prospect of going to work every single morning for the next couple of decades terrifies you, then blogging might just be the ideal career path for you – but only if you know how to navigate the murky waters and stay ahead of the competition.
While it is true that blogging is one of the best ways to build success in the online world, you should be wary of the fact that you’re pitting yourself up against thousands of competitors in your niche, each one gunning for your audience and looking to stay on top.
With that in mind, let’s explore the key steps that will allow you to set yourself apart, launch a great blog site, and monetize your investment as quickly as possible.
1. Brainstorm an amazing brand
Your success depends on a lot of crucial factors, the first of which is your brand. Your ability to come up with an amazing brand identity that captures your audience’s attention and brings visitors to your site will make all the difference in the long run.
So, before you go online to shop for blogging platforms and web hosts, you need to brainstorm an amazing brand.
Start choosing your blogging niche. This should be something you’re passionate about. Next, come up with a set of values you believe in, and causes you support.
These will be instrumental in shaping your brand’s identity, which will, in turn, help build a deeper bond with your audience.
After that, be sure to work with a professional to come up with a striking visual identity that encompasses your values.
And finally, don’t forget to create a unique tone of voice that people will instantly associate with your brand.
2. Choose your blogging platform
Now that you have created a unique brand to set your blog apart from the rest in your field, you can get technical.
The platform you choose to build your site on will have a profound impact on your long-term success, as you need to find the right one in order to enjoy the right blogging features, security, and reliability, as well as customer support.
Arguably, your best bet is WordPress, because this platform was built to be a blogging infrastructure, and it has everything you need to launch and run a successful blog.
WordPress is easy to use and pretty straightforward, so you don’t need to have any coding knowledge, nor do you need to hire a professional developer if you’re on a budget.
Be sure to browse the themes carefully, and choose the one that suits your needs, and provides the greatest benefits in terms of security, reliability, and performance.
3. Find your ideal web host
Next, you’ll need to find the right web hosting provider for your needs, your budget, and your long-term goals.
The provider you choose will have an immediate impact on your business, so choose carefully and find the one that can offer stellar performance, minimal downtime, and all of the contemporary security features you need to prevent a cyberattack or data loss.
The best providers on the market will also provide a simple and straightforward domain name registration process that will allow you to choose your domain on the spot and set up your website with 24/7 support.
Now, depending on your niche, scope of work, and the audience you’re targeting, you should choose a domain that best serves your needs – if you’re operating locally, then choose a local domain, but go with a global one if you’re set on conquering the world with your amazing blog.
4. Research monetization strategies
One of the most crucial elements of a thriving blog site is its monetization strategy.
Hey, you’re in this to make money, so it’s only natural that you would employ every monetization tactic with a viable chance of generating revenue. Luckily, there are many tactics to choose from.
Consider affiliate marketing, sponsored ads, email marketing, selling eBooks and courses, selling digital products, selling knowledge and coaching services, or even working with sponsors and promoting their products in your content.
If you want to make it big, though, you should integrate all of these tactics over time.
5. Invest heavily in digital marketing
On a final note, don’t think that your blog will succeed in good branding and stellar content alone. Sure, you might have the writing skills that would make Shakespeare put away his quill for good, and you might have a brand that sparks engagement and awe, but if you don’t market your blog, chances are you’re not going to get the traffic you need to succeed.
This is why you need to invest in digital marketing. Again, you need to employ all digital marketing tactics, including SEO, social media management and marketing, search engine marketing, guest posting, and other in order to enhance your brand’s visibility, reach a bigger audience, and transform them into loyal brand followers and customers.
Start with SEO and content creation, work in social media management, and then invest in other, more costly marketing tactics.
To become a blogger means to say goodbye to the old 9-5 mindset and pave the road to a successful career on your own terms.
That said, you need to know what you’re doing and how to avoid the common pitfalls, so follow these steps to build a competitive advantage and take the blogging world by storm.