Great web design. It’s a concept that in the last decade has become indispensable. All of us want a website that can seek attention, appeals to viewers, and meets the significant design criteria. But how much of the visual appeal can be attributed to the quality of a website?

Let’s say if it generally takes 15mins to go through the content, 66% of the audience would rather like to see something more beautiful or appealing to eyes than something that is simple, plain, dull and boring. The layout of your website is an important part of your success in online marketing. You need to understand the importance of web design to build a better website for your company. A branding agency can do the right job with its competent visual design approach to reach the appropriate market.

Judging a book by its cover

We must first understand that the format is as wide as it is usual to answer this question. Examples, web design, visual design, graphical design, interaction design, interface design, and UX design.

For now, let’s concentrate on what a website’s graphical appeal can be described as web design, visual design, or graphic design.

The visual appeal is about what an eye might perceive. The way we view it, how we use it, and how we recall it has an effect on whether a website appeals to us.

Significance of visually appealing design for a website

 

1. Attract attention

Visual appeal can attract attention – more than anything else. This is key to satisfying the website visitors. We like to look at nice things and we always choose an appealing model or picture to a hideous or neutral one if we have the option.

Numerous features like; artists, architects, illustrators, and photographers can be eye-catching as the ever-changing backdrop. The vivid, imaginative artworks attract the attention of the consumer instantly, bringing both vitality and visual appeal to what is usually considered a repetitive activity–to move large files.

2. Create a first impression

The first face-to-face encounter experience can have a long-term effect on the relationship with them. If we like someone or not, if we think we can trust them and see that person again. Finally, in a few seconds — maybe minutes — we can decide whether we enjoy spending time with someone or not.

It’s no different from an online thing. Once we get a negative first impression from a website, it’s unlikely we’ll enjoy our visit or look forward to returning. Whether we like to admit it or not, we are all at times guilty of judging a book by its cover – suggesting the visual appeal plays a major role in creating brand loyalty to visitors to your website. Branding agency, with a vivid, vibrant and playful website, professionally makes a great first impression.

3. Build relationships

The visual appeal is most likely to turn out as a relationship builder. When visitors are able to identify with your website, you are a huge step closer to building a long-term relationship with them – which is the ultimate goal of course.

By our passions, our hobbies, the things we are enthusiastic about, we like to describe ourselves–and this resonates with the types of websites we communicate. Our browser history can be seen as an extension of our lifestyle choices, which means websites that complement our identity are more attractive immediately.

4. Increase tolerance

Visual appeal is a quality in itself. It can be a great advantage that you use to cover other, less convenient aspects of your website. Obviously, it should be the ultimate goal to design and build the perfect website. But, at the same time, this can be difficult to achieve with so many different pieces contributing to the big picture.

So ultimately, your website will be great in some ways, but there will be room for improvement in others. If your visual design is the top edge, your visitors will be more forgiving for deficits in other areas.

The bright colors, fantastic graphics, and playful animations of any website effortlessly captivate visitors.

5. Evoke emotion

We’ve all heard the phrase, ‘a picture is worth a thousand words’ – and it’s especially relevant when it comes to communicating on a more emotional level. Through pictures and other visual elements, you can convey feelings such as delight, sadness, or even pity. Visual appeal can awaken memories and emotions like trust, comfort, hope, or self-confidence.

The takeaways

Visual appeal is an extremely important aspect of web design – particularly when it comes to building a lasting relationship and brand affinity with your visitors. Although, at the same time, it’s important not to neglect the basics.

Ensure that, as well as aesthetically appealing, your website is findable, usable, and accessible. A combination of functionality and visual appeal will make sure that both you and your visitors get the most out of your site – as well as building the foundation for exceptional user experience.