Bloggers believe one needs a big budget to build a successful blogging business.
Clinging to this excuse leads to struggles, failure and eventual quitting. How can you succeed if you believe you need big bucks but have not big bucks? How can you thrive if you lack something you believe you need to go pro?
Let go of the idea immediately. Release the concept that you need a huge budget to become a successful blogger. Follow the fundamentals. Stick to the basics. Create. Connect. Monetize. Rinse, wash and repeat for years. Success will flow to you if you follow fundamentals for a long time. Whether or not you spend a big chunk of money matters not. Sticking to the basics for a long time matters.
Buying an expensive theme does not make you a successful blogger. An inexpensive theme is an expensive theme. People may seem impressed by your slick theme but readers simply want help. Help them through your content for a long time. Succeed. Whether or not your blogging content comes wrapped up in a snazzy-looking theme matters not. Who cares how help arrives, in terms of your theme-package? Who cares if benefits you receive seem wrapped up in a slick-looking, expensive theme? Presentation counts little in the blogging game. Substance counts much in the blogging game.
Substance over Style
Publish meaningful substance in the form of useful content to make a seismic impact over the long haul. Be less concerned with the style you present through your blog. Invest money in your domain, hosting and a clean-looking theme. That’s it. This is the bare minimum investment one needs to make to become a successful blogger.
No blogger needs a big budget to invest in a domain, hosting and solid theme. But creating substance for a long time taxes you, challenges you and forces you to leave your comfort zone. Perhaps you do not need to invest big bucks but you do need to make a significant time investment to become a successful blogger. Of course, most bloggers prefer to focus on style over substance because emitting a clear blog and brand image seems easy compared to publishing helpful content for a long time.
Paid Advertising?
Engaging in a paid advertising campaign can help promote your blogging success. Buying a high volume of interested, highly targeted eyeballs may grow your business. But one needs a big budget to mine blogging success through a persistent, patient, paid marketing blogging campaign. Few bloggers possess such a budget.
Feel free to engage in paid advertising if you have the financial means to do so. But if not, make a huge time and energy investment by creating and connecting generously for a long time. Most bloggers do not succeed by investing significant money in a paid marketing campaign. Most bloggers thrive by putting in serious time and energy with a content marketing and blogger outreach campaign.
Content and Blogger Outreach
Publish helpful content to solve reader problems. Gain trust. Build credibility. Grow your blogger buddy network. Engage in a generous, genuine blogger outreach campaign. Publishing valuable content and making blogging buddies helps you to go pro.
Monetize your blog freely; be as generous with yourself as you are generous with your readers. Thrive by opening multiple streams of income.
Put in serious time. This is the difference maker. Bloggers need to work diligently in order to succeed if you do not have a big blogging budget. Spend years blogging the right way – creating, connecting and monetizing – to lay a rock solid foundation for your blogging campaign.
eBook
Do you want to build your blog on a shoestring budget?
Buy my eBook:
How to Build a Blog on a Shoestring Budget
