Content Writing Trends to Look For in 2021

Writing Trends For 2020

If you’re a writer, keeping up with the latest content writing trends can benefit you to keep your writing career growing.

As with every year, 2021 will also see a change in how you write and publish books with the increasing use and adaptation of the Internet.

The year 2021 is just around the corner and if you are a writer considering publishing and launching your book, now is the time that you start gearing up for the year 2021.

As you set new writing goals, paying attention to publishing trends is a must. Interestingly, these biggest trends help you to align yourself with the competition based on what industry you work in.

The New Year is a year of massive disruption. And if you are not ready to disrupt yourself you may be left like a bad egg to rotten speedily in the marketplace.

I’m a big fan of investing in new ideas and looking toward the future. Thinking about the years ahead can help you plan your writing goals and strategies better and if you do it right, you can beat your competitors before they do.

I’ve always kept up with trends in writing because it helps me know what to expect and my next move.

However, I discovered that looking ahead can also help you improve your own writing business.

For example, eBooks got really popular a few years back. I was able to see that coming, so I tried writing more eBooks than physical books for marketing my writing courses or paper writing services created by professional academic writers to help students online.

Sure enough, it worked like fire. My earnings increased by 180% in just six months.

The real deal is if I hadn’t been keeping up with writing trends, I wouldn’t have found out what I did find about eBooks until it was too late.

Some writers get stuck thinking about the short term. They want to keep pushing out their products and getting feedback.

I really love that approach, because it helps to think of the emerging trends

Some of the biggest authors in the world got to where they are because they were able to take advantage of a trend before it caught on everywhere.

Here are the trends in writing you should be looking out for in 2021 as a writer, author, or publisher.

1. Freelance Writers Demand Will Be On The Rise

Freelance writing is in high demand, has a low barrier to entry, and is suitable as a side gig for students or 9-to-5 workers.

But, becoming a successful freelance writer and making good money involves lots of work and some lean times before you achieve a good income.

There are many types of freelance writer jobs — technical, medical, legal, etc. As niche writing is the way to go if you want to be a freelance writer, one of the hottest niches around right now is internet marketing.

Most writers (and web publishers) realize they need help but don’t have the funds necessary to pay for good full-time help.  As such, hiring freelance writers have become increasingly popular and in high demand.

Some bloggers will be moving in the direction of having more freelance bloggers – those who they will need to pay to publish articles on their blogs. To position yourself for the new big trend there are writing skills you need to harness for you to succeed and make some money on the side.

Freelance Writing Statistics 2015 Infographic

Freelance writing statistics 2015


SEO Writer Jobs

Some bloggers find it difficult to write SEO friendly articles. The demand for SEO article writing will be on increase. Folks would love to be seen on Google, Bing and other search engine platforms respectively.

It is your duty as an SEO copywriter to meet their needs. You need to get ready because this is going to be a value-packed moment where you need to deliver. SEO articles are commonly referred to as keyword-rich articles and SEO copy.

For example, if your client sold ethnic art like American pottery and American paintings, some of the keyword phrases you would use in the article are “American art”, “Ethnic art,” and “American pottery.”

All you’d do is to write a 500–750-word article (the length of most keyword-rich articles) for your client’s website, blog, newsletter e.t.c. Companies pay freelance writers skilled in crafting good SEO served articles for their campaigns.

Landing Page Writer Jobs

A landing page is a page a person “lands on when they click a pay-per-click ad OR a website page that allows you to capture a visitor’s information through a lead form.

In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.

Landing pages are used for lead generation. The actions that a visitor takes on a landing page are what determine an advertiser’s conversion rate.

Landing pages are often linked to social media, e-mail campaigns, or search engine marketing campaigns in order to enhance the effectiveness of the advertisements.

There will more sales than ever with the use of simple-engaging landing pages than websites or blogs.

This can be done by setting up a campaign with landing page builders such as Unbounce, OptimizePress, IncomePress, Ucraft, GetResponse, Instapage, Pagewiz, and MailChimp.

The general goal of a landing page is to convert site visitors into sales or leads.

As the goal of the landing page is to convert the readers to buy there will be an increase in the quest of having more copywriters to write persuasive copies that attracts the attention of the audience.

Many freelance writing professionals simply don’t take the time to learn. But if you do, you will land clients quicker — and be able to charge a premium for your specialized knowledge.

2. More Readers Than Ever

Content Marketing Trends 2019

When Warren Buffett was once asked about the key to success, he pointed to a stack of nearby books and said, “Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”

In the New Year, you’ll especially see the hunger to consume more content by the masses grow than ever.

People who are in search of what is working and no in the area of tech, finance, business, marketing, and more.

Buffett takes his reading habit to the extreme — he read between 600 and 1000 pages per day when he was beginning his investing career and still devotes about 80 percent of each day to reading.

Below are just a few top business leaders and entrepreneurs who make reading a major part of their daily lifestyle:

  • Bill Gates reads about 50 books per year, which breaks down to 1 per week
  • Mark Cuban reads more than 3 hours every day
  • Elon Musk is an avid reader and when asked how he learned to build rockets, he said: “I read books.”
  • Mark Zuckerberg resolved to read a book every 2 weeks throughout 2015
  • Oprah Winfrey selects one of her favorite books every month for her Book Club members to read and discuss

What does this tell you? A study of 1,200 wealthy people found that they all have read as a pastime in common. But successful people don’t just read anything.

They are highly selective about what they read, opting to be educated over being entertained. They believe that books are a gateway to learning and knowledge.

Books are a gateway to learning and knowledge. For people to learn more they have to read more.

Because of the passion readers have to keep feeding their lives with values writers need to stand and write more.

By 2021, people will consume more content than they have ever done – contents rising from texts, pictures, videos, and any medium at all to pass the right information.

If reading as a pathway to success isn’t enough to get you motivated, consider these health benefits of reading:

Reading has been shown to help prevent stress, depression, and dementia while enhancing confidence, empathy, decision-making, and overall life satisfaction.

3. More eBooks Will Be Published

Whether reading is already a way of life for you, or you’re just getting started, I would like you to note that more books will be going for publishing.

As great as eBooks are, physical books publishing is on increase.

The New Year is going to bring an amazing turn-around in the publishing industry.

As writers write, books are published. When people ask for information to organize their lives and stick to their purpose these books are been served to them as good meals to preserve their soul.

I discovered that the reason why the wealthy people without mentors didn’t have one was that they got their education through reading books, and through the school of hard knocks.

This is to tell you how powerful and important books are. Rich and poor people alike are cracking their fair share of spines, but the key difference is that less financially successful people read for entertainment, while rich people read for self-improvement.

4. Many Bloggers Will Turn Best-selling Authors

I’m still surprised how easy it is to write a blog post but very difficult to write a book.

However, the good news is that by the New Year most bloggers will not just turn authors but best-selling authors.

Some bloggers know the hook and crannies of book publishing, content editing, proofreading and more yet what most of them complain about it the time to sit and plan their books.

Quite a good number of bloggers are seeing the importance of being self-published authors. And this they are taking the bold step to really sit, plan, and write their books.

So many blog posts have saved lives just like books written by non-bloggers. Talk of the tech bloggers there are writers who are very good in that aspect.

As the next year unwinds book publishing by existing bloggers is going to experience a great boost as they leverage on having a book under their own name.

Bloggers are current and strive to give the best to their readers.

AI is getting smarter at recognizing spam, and if you are a blogger still using poor-quality content, you will be left in the lurch competing desperately with multinational brands.

Quality over quantity is the motto, and the occasional blog – perhaps weekly or fortnightly – will definitely do the trick.

Content marketing in 2021 advises moderation when it comes to frequency, but demands enough quality to engage a mass audience.

5. Transparency In Writing

Readers are getting burned out on brand showcasing, and some lies writers spit into their writing. If your writing is fiction make it known to your readers.

And if it is non-fiction announce that too. Doing this will help your readers to understand every line of your writing they read.

As a writer, you will be more progressive when you become more authentic, transparent, and write in your own voice with the drive to give back to society. Readers need your transparency, they hunger and taste for that.

Some readers think the writing of a particular writer can’t be trusted because of how it is presented. If you must use stories to capture the attention of your audience, you need enough transparency for you not to be misunderstood.

The moment you do this they tend to like you more and trust your brand of course.

That’s a wide gap between producers and consumers, and it’s because consumers don’t feel they get the same authenticity from brands that they get from their peers.

Producers are writers. Consumers are the readers, the customers of the brand.

Writers need to focus on transparency and disclosure because it will help them to build more important relationships than ever to secure their customer base.

Lack of disclosure and a lack of transparency has caused trouble for a number of brands. I know you don’t like that as a writer.

So, to gain and maintain the trust of your audience, the next phase of influencer writing and content branding is to ensure that anything you create is fully transparent.

From A to Z should be what it is identified as – no plays, no jokes. You have to always keep it real.

6. Guest Blogging: A Reliable Recipe For Extra Profit

When you are established as a professional blogger in your niche, it’s time to start thinking about appearing as a guest on different blogging sites.

One of the hardest parts of getting started as a guest blogger is finding blogs that will publish your posts without them reaching out to you directly.

However, if you must make BIG money, in the long run, you need to grow your name, work your way up the ladder of the blogging community, and then reach out to other blogs to see if they want you to accept a guest post. In the upcoming year guest blogging is going to be a reliable recipe for extra profit.

Do you know that guest posting is the perfect way to secure the top spots on Google’s lucrative Search Engine Results Pages (SERPs)?

Most of the 1st-page ranking sites on Google massively invest in guest posting.

Why Guest Posting?
  • It brings you organic traffic
  • It engages more website subscribers
  • It gives you backlinks and improves your DA and PA
  • It signifies your influence and credibility
  • It develops your writing skills
  • It brings in additional profit
How to Get Started?
There are 2 key things you need to take care of before going for guest blogging: your niche and target audience engagement.

Even as you click the links above to access the blogs that accept guest posts there’s also a trusted and reliable way to earn extra dollars.

Make guest blogging research part of your writing routine, and update your list of potential sites weekly with additional prospects. The opportunities are out there, it is simply about finding the right ones for your needs.

Guest blogging is fun, and a great way to build your audience, and give you more credence to the market industry you’re specializing in. It’s important to remember to keep your list growing, and continuously updated.


Don’t always dive into what’s trending; endeavors to research. You should do your research to see how they can improve your own writing skills moving into 2021.

I believe you know that there’s also plenty of historical data that shows us how quickly trends can flop or die off. Instead of sticking to trends, do your research and know what works for you.

As you do that, keep an eye on top performers in your space and use data — as well as experimentation — to fuel your strategy as you head into 2021.

Which of these writing trends for 2021 are you working on incorporating into your writing strategy?

Written by Prince Akwarandu

Prince Akwarandu is a writer, author, and blogger who can help you build a profitable writing career with his book Writing For Profits. You can follow him on Twitter, LinkedIn, WhatsApp or Facebook.


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  1. Hello,

    Never read a blog which is this amazing.

    Feels good to read this kind of amazing article which motivates writers to do well and deliver great blogs.

    Thank you.

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